Privacy policy

Last Updated: October 2026

At DSD Studio, we respect your privacy and are committed to protecting your personal information.

DSD Studio operates this online store and website, including all related information, content, features, tools, products and services (collectively, the “Services”).

This Privacy Policy explains how DSD Studio collects, uses, stores, discloses and protects personal information when you visit our website, browse our Korean skincare and beauty products, place an order, make a purchase or communicate with us.

Our store is powered by Shopify, which may process personal information to provide its platform and related services.

This Privacy Policy should be read together with our Terms of Service, Returns & Refunds Policy, Shipping Policy and other applicable store policies.

1. PERSONAL INFORMATION WE COLLECT

When you interact with DSD Studio, we may collect personal information that identifies you or can reasonably be linked to you.

Contact information

  • Full name
  • Email address
  • Telephone or mobile number
  • Billing address
  • Delivery address

Order and transaction information

  • Products viewed, added to your cart or purchased
  • Order details and purchase history
  • Transaction and payment confirmation information
  • Returns, refunds, cancellations and customer-service requests

Payment card details are generally processed by the relevant payment provider. DSD Studio does not intentionally collect or store full payment card details unless specifically required and lawfully handled through an appropriate payment system.

Account information

If you create a customer account, we may collect your account details, preferences and settings.

Communications

We may collect information you provide when contacting us by email, WhatsApp or other customer-service channels.

Device and usage information

When you visit our website, information may be collected automatically, including your IP address, browser type, device information, pages visited, interactions with our store and information collected through cookies or similar technologies.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

  • Directly from you when you place an order, create an account or contact us.
  • Automatically when you browse or interact with our website.
  • Through Shopify and service providers that support our store.
  • From third parties where permitted by applicable law.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

  • Process payments and fulfil orders.
  • Arrange shipping and delivery.
  • Manage returns, refunds and cancellations.
  • Respond to customer enquiries.
  • Maintain customer accounts.
  • Improve our website, Korean skincare and beauty product offerings, and customer experience.
  • Understand shopping preferences and website performance.
  • Provide relevant product recommendations.
  • Detect and prevent fraud, misuse and security threats.
  • Send marketing communications where permitted by law.
  • Comply with legal obligations and resolve disputes.

We process personal information in accordance with applicable South African data-protection legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).

4. MARKETING COMMUNICATIONS

DSD Studio may send promotional communications about Korean skincare products, beauty launches, special offers and store updates where permitted by applicable law.

You may unsubscribe from marketing emails using the unsubscribe link provided in the communication, where available.

Where required, we will obtain consent before sending direct marketing communications through electronic channels.

Even if you opt out of marketing, we may still contact you about necessary matters relating to your orders, payments, deliveries, refunds or customer-service enquiries.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to operate the store, remember preferences, support checkout, analyse website traffic and improve your shopping experience.

These technologies may be provided by Shopify or third-party service providers.

You can manage certain cookie settings through your browser and any privacy controls made available on our website. Some cookies may be necessary for the store to function properly.

Where required by applicable law, we will provide appropriate information and choices concerning the use of cookies and similar technologies.

6. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with third parties when reasonably necessary to operate our business and provide our Services.

These parties may include:

  • Shopify and its relevant service providers.
  • Payment processors and payment service providers.
  • Shipping and delivery companies.
  • Website hosting, technology and IT providers.
  • Customer-support providers.
  • Analytics and marketing service providers, where applicable.
  • Professional advisers and authorities where required or permitted by law.

We take reasonable steps to ensure that personal information is handled appropriately by service providers, in accordance with applicable legal requirements.

We do not sell personal information as part of our ordinary business operations.

7. SHOPIFY AND THIRD-PARTY SERVICE PROVIDERS

Our store is hosted and powered by Shopify. Shopify may process personal information to provide hosting, checkout, payment-related functionality, security and other platform services.

Other providers may process information when supporting payments, deliveries, communications or website functionality.

These providers may have their own privacy policies and obligations.

For further information about Shopify's handling of personal information, please consult Shopify's applicable privacy information.

Using Shopify does not automatically guarantee compliance with all applicable privacy laws. DSD Studio remains responsible for its own privacy practices and relevant store settings.

8. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, platforms or services.

Those websites operate under their own privacy policies. DSD Studio is not responsible for the privacy or security practices of third-party websites that we do not control.

We recommend reviewing their privacy policies before sharing personal information.

9. CHILDREN'S INFORMATION

Our Services are intended for people who are legally permitted to use online shopping services under applicable law.

We do not knowingly collect personal information from children where such collection is prohibited by law.

If you believe a child has provided personal information to us unlawfully, please contact us so that we can assess the situation and take appropriate action.

10. SECURITY OF PERSONAL INFORMATION

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If a security incident involving personal information occurs, we will take appropriate steps in accordance with applicable legal requirements, including any required notifications.

11. RETENTION OF PERSONAL INFORMATION

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to:

  • Provide our Services and fulfil orders.
  • Maintain business and transaction records.
  • Comply with legal and regulatory obligations.
  • Resolve disputes and enforce agreements.
  • Prevent fraud and protect our store.

Retention periods depend on the type of information, the reason it was collected and applicable legal requirements. Where information is no longer required and there is no lawful reason to retain it, we will take appropriate steps to delete or de-identify it.

12. YOUR PRIVACY RIGHTS

Subject to applicable law, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction or updating of inaccurate information.
  • Request deletion or destruction of information where legally applicable.
  • Object to certain processing of your personal information.
  • Withdraw consent where processing is based on consent.
  • Object to direct marketing in accordance with applicable law.
  • Lodge a complaint regarding the handling of your personal information.

These rights may be subject to legal requirements and exceptions.

The South African Information Regulator oversees compliance with POPIA and provides information about privacy complaints and data-protection rights.

13. HOW TO EXERCISE YOUR RIGHTS

To request access, correction, deletion or other action concerning your personal information, please contact DSD Studio using the contact details below.

We may need to verify your identity before processing your request.

We will handle requests in accordance with applicable law and the relevant statutory timeframes.

14. COMPLAINTS

If you have concerns about how DSD Studio handles your personal information, please contact us first so we can review your concern.

You may also lodge a complaint with the South African Information Regulator where applicable.

Information Regulator (South Africa)

Website: https://inforegulator.org.za/

15. INTERNATIONAL TRANSFERS

Because we use Shopify and may use third-party service providers, personal information may be transferred to, stored or processed in countries outside South Africa.

Where personal information is transferred internationally, DSD Studio will take the steps required by applicable law to ensure that the transfer meets the relevant data-protection requirements.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes to our business, Services, technology, legal requirements or privacy practices.

The latest version will be published on our website, with the updated date shown at the top.

17. CONTACT DSD STUDIO

For questions about this Privacy Policy, your personal information or your privacy rights, please contact us:

DSD Studio

Email: dsdstudio26@gmail.com

Website: https://dsdstudio.shop

We are committed to handling your personal information responsibly and in accordance with applicable privacy laws.

DSD STUDIO

Your skin. Your glow. Your journey. ♡